So you want to pitch a story…

A pitch should be brief and to the point. It should answer the Five W’s (what the story is about; who is being quoted; where the story takes place; why it is important/relevant; when it happened/what the time or news hook is) as well as how the story happened. Be direct and tell the editor why you are the right person to tell this story.

Ready? Here's what you'll need

Before you get writing, you will need to be clear on the following:

  • What is the story about? What angle are you going to take?
  • Who is going to give you access to the story? Who are your sources?
  • Why is the story timely?
  • Where is the story taking place?
  • Why is the story important? Why are you the right person to tell it?

Click the links below to narrow down your audience and begin writing your pitch

To narrow down what newsrooms you should pick from, select the keywords that best describe what your story is about from the list below:

To further narrow down what newsrooms you should pitch to, think about your audience – who does this story interest? Please select an option from the dropdown menu below:

What is YOUR take on the theme of your story? What are you going to emphasize? Again, try and be concise, keep it to once sentence in length.

150 char max

What is the broad topic of your story? Be concise – keep it to one sentence in length.

100 char max

Time to write your pitch! Fill in the fields below to make sure that you provide all the necessary information to the newsroom. Try to be as clear, concise and direct as possible.


it is now time to get into the details of your story. Use the fields below to answer the 5 W’s (what the story is about; who is being quoted; where the story takes place; why it is important/relevant and when it happened/what the time or news hook is) and potentially the how.

WHAT:

What is the story about?

WHO:

Who are your sources for the story? Who are you going to talk to?

WHERE:

Where does the story take place?

WHEN:

When did the story take place? What is the time or news hook?

WHY:

Why is this story important or relevant, and why are you the person to tell it? This is a crucial part of the pitch.

YOUR SOURCES:

In the field below, provide the names and titles of your sources (minimum three). If you need to keep them confidential due to the nature of the story, be sure to give context as to why you must do so, and still demonstrate that you have access to talk to the key people for your story to confirm your credibility.


Ready to Review?

This is the final step. Take a moment to carefully review your pitch and make edits as needed before submitting.

Keywords Edit

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Audience Edit

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Angle Edit

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Theme Edit

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Story Edit

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Details Edit

What: {{pitch.details.what}}

Who: {{pitch.details.who}}

When: {{pitch.details.when}}

Where: {{pitch.details.where}}

Why: {{pitch.details.why}}

Your Sources {{pitch.details.sources}}